ArtsMarketing.org

Day and Time: Saturday, October 31, 10:45 a.m.–12:00 p.m.
Track: Integrated

Arts professionals know that a stronger brand helps support ticket sales, corporate sponsorships, and individual giving. But how do you build a brand that commands the market like Target, Apple, or Nike? Theory will translate into practice through examples from arts organizations of different sizes and activities––including the brand-building communications of Boston Symphony Orchestra / Tanglewood and Celebrity Series of Boston. You will obtain a brand roadmap––guidance to build a brand, keep it healthy, and support the diverse income streams that are necessary to fulfill your mission and be sustainable.

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Moderator

Tamsen McMahon
Sametz Blackstone Associates
Boston, MA

Tamsen McMahon, Director of Digital and Strategic Initiatives, specializes in helping people and organizations align strategies in service of change. She joined Sametz Blackstone after over 10 years of client-side experience, most recently as the Director of Development Communications at Harvard Medical School. She has also served as Director of Marketing & Communications at The Boston Conservatory, Head of Exhibition Planning at the Peabody Essex Museum, and as a change management consultant. Tamsen holds an MBA and an MA from Southern Methodist University.

Presenters

David Dalena
Celebrity Series
Boston, MA

David Dalena is Vice President for Marketing, Development and Communications for the Celebrity Series of Boston, New England’s foremost presenter of performing artists from around the world and a leading provider of education and community programs. He is responsible for contributed income, marketing, public relations, sales, institutional communications, sponsorship, strategic planning and board relations. Mr. Dalena is a past president of the Boston Arts Marketing Alliance (BAMA), serves on the National Arts Marketing Project steering committee, and is a member of Arts Presenters.

Kim Noltemy
Boston Symphony Orchestra
Boston, MA

Kim Noltemy is the Director of Sales, Marketing and Communications for the Boston Symphony Orchestra (BSO). In addition to sales and marketing, Kim also oversees the development and much of the implementation of the BSO’s digital media plan–-digital downloads, website sales, Internet TV, a very popular podcast series, and multimedia educational activities. Previously, Kim was the Director of International Marketing for the Massachusetts Office of Travel and Tourism. She is a graduate of Smith College.