ArtsMarketing.org

Date & Time: Saturday, October 30, 2:15 p.m.–3:30 p.m.
Track: Integrated

The Obama/Biden Campaign demonstrated the strength, value, and potential of large numbers of people giving modest amounts of money, collaborating with others, and then giving large amounts of time. Yes, we Can! Si, Se Puede! Ouis, Nous Pouvons! Similarly, in this highly interactive session, participants will learn how catalytic leadership tools and social network theories have been deployed in the arts to increase engagement, participation, collaboration, and revenue. You will leave this session able to systemically and strategically craft both high-tech and high-touch strategies to be put to use immediately when you return home.

Return to daily schedule.

Moderator

Alison Schwartz
Americans for the Arts, New York City

Alison Schwartz is the Manager for the National Arts Marketing Project. Alison is an accomplished producer of theater and dance with over 15 years of experience in the entertainment and events industries. At Blue Man Productions, she provided senior leadership to Blue Man Group's theatrical productions in North America, and guided the launch of several of the company's shows and special appearances in new markets. She is an active member of Broadway Cares/Equity Fights AIDS where she contributes event management and talent services on a volunteer basis. She earned a Bachelors degree from Wesleyan University.

Presenter

Jerry Yoshitomi
MeaningMatters
Port Hueneme, CA

Jerry Yoshitomi is Chief Knowledge Officer of MeaningMatters, LLC. MeaningMatters is engaged by foundations, public arts agencies, organizations, and artists to research and provoke innovative new practices providing just in time knowledge to increase personal benefits and public value of the arts; adaptability, creativity, and leadership in changing environments; and earned and contributed income. MeaningMatters was involved in the recently completed Values and Impacts Study Commissioned by the Major University Presenters Consortium. Methods from Jerry’s writings/workshops have been successfully implemented by tens of thousands of artists/organizations in the United States, Canada, Australia, New Zealand, & the United Kingdom, increasing attendance and earned/contributed income.