ArtsMarketing.org

Day and Time: Saturday, October 31, 4:00 p.m.–5:30 p.m.
Track: Fundraising

Have you always wanted to know the secrets behind how a corporate sponsor selects an arts and culture partner? What does a company consider when it wants to leverage the arts to help them grow a newly branded business? How does it determine sponsorship priorities and identify the most appropriate match? This panel will break down the step-by-step process used by corporations in their selection process, presenting a rare look into a funder's mindset and the demands in the marketplace today from the sponsor's point of view.

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Moderator

Alice Sachs Zimet
Arts + Business Partners
New York City

Alice Sachs Zimet, President of Arts + Business Partners, a sponsorship consulting boutique, is one of the chief architects and a leading pioneer in the field of corporate sponsorship. Nonprofit clients include The Actors’ Fund of America, Opera Boston, Harvard University Art Museums, Orpheus Chamber Orchestra, and Alvin Ailey American Dance Theater. During 20 years as Director, Worldwide Cultural Affairs at The Chase Manhattan Bank, she worked with performing and visual arts groups in 14 countries and 20 U.S. cities. Alice is an Adjunct Professor at New York University and teaches regularly for the U.S. Department of State with recent trips to Russia, Hungary, Serbia, and Macedonia. Alice has been involved annually in the NAMP Conference since its inception in 2001.

Presenters

Stephen Prostano
Silver Bridge Advisors
Boston, MA

Stephen Prostano, President and Chief Operating Officer at Silver Bridge Advisors, has more than 25 years of global experience, consulting to and building businesses within the financial service industry, specifically in wealth and asset management. Prior to joining Silver Bridge, Stephen was President and Chief Operating Officer of Atlantic Trust, the $17 billion Private Wealth Management Division of AMVESCAP PLC. He spent much of his career with J.P. Morgan Chase & Co. and was the President and Chief Operating Officer of the Global Asset Management Division. Stephen is a member of the Boston Symphony Orchestra’s Business Partners Committee and he serves on the Board of Overseers of the Institute of Contemporary Art/Boston.

Bill Doyle
Performance Research
Newport, RI

Bill Doyle, Vice President of Performance Research, co-founded the company in 1985 to provide independent measurement and evaluation to corporate sponsors of sports, special events, and the arts. A partial roster of clients includes Anheuser-Busch, Allstate, Colgate-Palmolive, Kellogg’s, RJ Reynolds, UBS, and Visa. Bill holds a B.S. in marketing management from Rutgers University and he has lectured regularly at the International Conference on Sports Business (Paris), the American Marketing Association’s Conference on Sponsorship Marketing, and the IEG annual Sponsorship Conference.

Kerri Cleghorn
Boston Symphony Orchestra
Boston, MA

Kerri Cleghorn has worked for several of Boston’s most influential nonprofits, including the Boston Public Library, University of Massachusetts Boston, and the Boston Symphony Orchestra (BSO). As Associate Director of Business Partners for the BSO, Kerri oversees both the Boston and Tanglewood corporate annual funds teams, and works with her colleagues to secure corporate sponsors. An active philanthropist and avid speaker, Kerri has presented at numerous local and national conferences. Ms. Cleghorn holds a B.A. from the University of Rochester and a M.S. in public affairs from the University of Massachusetts.