Thank you for checking the National Arts Marketing Project Conference presenter handout and attendee page. Be sure to bookmark this page for your reference.

Take a look at the attendee list from November 17, 2011 

Download the Onsite Program

Saturday, November 12

Preconference: Think Tank with Marketing Master

2010 Think Tank Report by Gerald Yoshitomi, MeaningMatters LLC 2011 Master Challenges San Francisco Girls Chorus Gardner After Hours: Reaching Young Professionals at the Isabella Stewart Gardner Museum Wallace Studies in Building Arts Audiences BRINGING AUDIENCES INTO FOCUS - The Steins Collect: Matisse, Picasso, and the Parisian Avant-Garde Changing the Mindset: The Journey of "Billy Elliot the Musical" on Tour MARKETING SUCCESSES : PALM BEACH OPERA DIGITAL MARKETING Marketing New Plays: Actors Theatre of Louisville NEW! Think Tank: Unlocking Strategy With Marketing Masters Remarks and Discussion Notes Wallace Foundation Audience Development Studies – Full Reports

Preconference: Clinic: Fundamentals for Changing Times

The VooDoo Science of Pricing Fundamentals for Changing Times Living Your Brand in Dialogue: Messaging for Today's Reality Analytics as Listening Device: Use Search, Website, and Social Media Analytics to Better Understand Your Audience

Sunday, November 13

Arts Marketing in the Digital Age: Reach More Customers & Drive More Revenue

MoGoARTS MARKETING: Connecting Arts Organizations and Audiences in the Online World

Embracing ROI and Metrics: Your Math Skills Can Change Your Audience Engagement

Marketing ROI: Assessing and Improving Marketing Effectiveness Embracing ROI and Metrics: Your Math Skills Can Change your Audience Engagement

New Audiences That Stick: Keys to Finding First-Timers Who'll Return Again & Again

New Audiences That Stick: Keys to Finding First-Timers Who’ll Return Again and Again

Consumer Psychology: Understanding Audience Behavior through Science

CONSUMER PSYCHOLOGY: UNDERSTANDING AUDIENCE BEHAVIOR THROUGH SCIENCE

Hidden in Plain Sight: New Revenue from Existing Audiences

Kidz Dayz In the City: Connecting Communities through the Arts National Steinbeck Center, Salinas, CA DUETS Gallo Center for the Arts Modesto, CA

Sharing & Succeeding: Using Community Data to Reach Audiences

Ever Wondr Arts & Events Network How to Use Community Data to Reach Audiences SHARING & SUCCEEDING: USING COMMUNITY DATA TO REACH AUDIENCES TRG ARTS: SHARING & SUCCEEDING: USING COMMUNITY DATA TO REACH AUDIENCES Project Audience

Dynamic Pricing and Revenue Management: Taking It to the Next Level

DYNAMIC PRICING AND REVENUE MANAGEMENT: TAKING IT TO THE NEXT LEVEL

Making the Market: A New Lens on Cultural Engagement

Making the Market: A New Lens on Cultural Engagement

Your Website is Ugly!

Content Management Strategy Content Strategy & Mangement Tips Sheet Ugly Website Triage From Ugly to Fabulous: 5 Tips for Getting Started

Monday, November 14

How Strong Is Your Social Net: A Snapshot of Digital Media Practices and Perceptions

Trudel | MacPherson How Strong is Your Social Net?

Two Sides of the Same Coin: An Institutional Branding Debate  Branding as Narrative

Arts & Culture Funders: Changing the Game of Contributed Revenue

DISCOVERING THE ARTS RIPPLE EFFECT: A Research-Based Strategy to Build  Shared Responsibility for the Arts The Arts Ripple Effect: A Research-Based Strategy to Build Shared Responsibility for the Arts (FULL REPORT) artswave

The Audience Feedback Loop: Applying Intrinsic Impact Measurements

Summary of Fran Kumin’s remarks at the National Arts Marketing Project Conference

Winning Audiences on the Go: Maximizing Engagement through Mobile Apps

InstantEncore Premium Mobile Apps with Tessitura Integration Your Custom Mobile Apps - Go Mobile for Your Fans! Your Content Anywhere, Anytime

Face the Changing Giving Landscape Head-On: Reposition the Opportunity and Turn Patrons into Donors

Turning Patrons into Donors Giving Landscape is Changing

The Art and Science of Forecasting: Fact or Fortune Telling

The art and science of forecasting: Fact or Fortune Telling? BAKERRICHARDS- The Art and Science of Forecasting Forecasting: Art & Science

The New Customer Service: Customizing Arts Experiences for Your Audiences

The New Customer Service

Lighting Rounds of Research

CULTURE TRACK 2011 Interest in Creative Arts in Oklahoma City Regenerating the Jazz Audience: Results from a Multi-Site Survey of Jazz Ticket Buyers and Prospects Yerba Buena Center for the Arts: Wallace Funded Audience Development Research Project 2008-2011 The Elusive Young Adult Audience: An Ethnographic Study for Museums in the Park, Chicago TRG Arts - Every night is opening night Market Research to Successfully Attract and Engage Audiences: Wallace Studies in Building Arts Audiences Wallace Foundation Audience Development Studies – Full Reports

Tuesday, November 15

Engaging Audiences through Collaboration & Innovation

Engaging Audiences through Collaboration & Innovation! ArtsCrush Flint Michigan Collaboration Video

Loyalty Programs: Are Subscriptions and Memberships Still Viable Strategies?

Increasing Loyalty Through Customization: Curate Your Own Membership Springboard for the Arts

Tear Down the Silos with CRM: Dramatically Improve Your Marketing, Sales, and Patron Experience

Tear Down the Silos with CRM: Dramatically Improve Your Marketing, Sales, and Patron Experience

Closing Plenary with Sam Horn

Want to Close That Deal and Land That Contract?

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ROUNDTABLES - MONDAY, NOVEMBER 14

Are You in Jeopardy? Readiness Planning
Katy Malone, South Arts, Atlanta, GA

• What is a Readiness Plan?

Revealing, Measuring, and Communicating the Value of the Arts
Christy Farnbauch, Strategic Links, Hilliard, OH

• Revealing, Measuring, and Communicating the Value of the Arts