16th Annual National Arts Marketing Project (NAMP) Conference
Austin, Texas. November 11-14, 2016

Across the nation, arts organizations and the communities they serve are in a constant state of evolution. As arts marketers, how do we successfully maintain organizational relevance while building sustainability in our rapidly changing world? How can we meet change with a responsive, creative, and flexible approach? How can we capitalize on change to fuel inventive and unconventional thinking, forward-thinking solutions, and a willingness to experiment?

With continuous shifting trends in the landscape of arts marketing and audience engagement, arts organizations must go beyond “embracing” change. Instead, we need to desire change, seek it out, work for it, and invest in it; we need to Fuel the Change.

Exciting results await for arts organizations that fuel change within their organizations and communities. Join 650+ arts marketers in Austin this November to find out where the change is heading and learn the strategies and tactics for adapting to meet the demand.





07/26/2016 - 4:24pm


Adam Lerner
Director and Chief Animator Museum of Contemporary Art (MCA)
Denver Denver, CO

Adam Lerner has adopted a unique approach to museum programming that combines curatorial, education and artistic production. His innovative programs have been adopted by museums throughout North America and celebrated by leaders in the field and the general media. A 2011 article in the New York Times stated that Lerner’s work to engage audiences is “reshaping what has become a stale model for a contemporary art museum.” Lerner was formerly the Master Teacher for Modern and Contemporary Art at the Denver Art Museum and the curator of the Contemporary Museum, Baltimore. He received his Ph.D. from the Johns Hopkins University and his Masters from Cambridge University.

Adam will kick off the 2016 NAMP Conference with his talk Dying of Excellence, where he will speak about finding the courage to go outside conventional ways of doing things in an arts organization. He will discuss his own experience applying the freedom of an alternative art space to a more traditional museum context. He will talk about bringing shamans, go-go-dancers, assorted livestock and other unexpected elements into the walls of the museum alongside serious exhibitions of contemporary art. As an academically trained curator-turned-director, he outlines the importance of being non-professional, of using creativity, humor, and intuition, so as to connect to visitors, staff and communities in more human ways. Finally, he will talk about avoiding best practices and ignoring your mission so as to keep life, energy and libido in an institution—and, ultimately, to not die of excellence.

The Opening Keynote will be webcast live on the Americans for the Arts Youtube Channel.

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