The future of arts marketing isn’t almost here -- it has one foot wedged squarely inside your door and it’s pushing whether you like it or not.

This November, in the heart of Atlanta's cultural scene, the 2014 National Arts Marketing Project Conference will deliver tools and strategies to move your marketing past the here and now. Marketing triumphs require more than wide-eyed optimism— they rely on strategy, momentum, and bold creativity.

Take this adventure with us and invite the future in.

Registration is now Open!

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2014 Atlanta Preconferences: Roll up Your Sleeves, Y'all!

09/10/2014 - 12:56pm

Want a deep dive into audience engagement or customer loyalty with a hands-on learning intensive? Register for a preconference today!

Playing in the Deep End of Audience Engagement
Expert engagement strategists Rachel Grossman and Melanie Harker of dog & pony dc will work side-by-side with you to generate a cohesive, compelling engagement strategy to better serve your audiences and carry your organization into the future.

The Psychology of Loyalty: Using Science and Technology to Encourage Repeat Behavior
Ron Evans (Group of Minds, CA) and Carol Jones (The Audience Agency, UK) will explore what science and psychology tell us about loyalty and translate how we can apply those lessons in an arts and cultural context. You’ll walk away with a practical plan to create lasting brand loyalty for your organization and expert advice on how to implement your strategy straight away.

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