The Pricing Institute
Steven Roth is president of JCA Arts Marketing, a division of Jacobson Consulting Applications. JCA Arts Marketing helps cultural organizations maximize income and increase attendance through pricing studies and software, segmentation, marketing strategy, and CRM readiness assessments. Steven is a frequent speaker at industry conferences and has been a guest lecturer at universities in the United States and China. Steven teaches graduate level courses in Arts Marketing and Customer Relationship Management at Boston University. Steven began his career as Marketing Director for The Shubert Organization and currently sits on the boards of Arts Boston and Project Audience.