Steven Roth


The Pricing Institute
Weston, Massachusetts

Steven Roth is president of The Pricing Institute, a consultancy and software provider.  Pricing Institute partners have helped hundreds of arts organizations world-wide develop pricing strategies that maximize income and increase attendance.  Steven is a frequent speaker at industry conferences and has been a guest lecturer at universities in the United States and China.  Steven teaches graduate level courses in Arts Marketing and Customer Relationship Management at Boston University.  Steven began his career as Marketing Director for The Shubert Organization. He is Board Chair of Arts Boston, a 175-member audience development organization.