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National Arts Marketing Project
NAMP is a program of Americans for the Arts dedicated to helping arts organizations better understand the marketplace in which they operate and recognize the benefits of an aggressive, outward-looking audience development effort. NAMP provides training and resources to help arts organizations acquire and implement sophisticated marketing, technology and entrepreneurial skills that will in turn help increase earned income through greater audience engagement.
NAMP has developed a successful system of sharing information online and in person. Its suite of programs share information via multiple channels and allows you to engage with the services by means that best suit your style of learning, location and budget.
There are two primary hubs to the NAMP suite of programs. Its online portal, www.artsmarketing.org (AMO), features articles, webinars, podcasts, e-books, and practical lessons in arts marketing and audience engagement. Stretching out from AMO, the NAMP online community shares ideas and tools through social media channels including Facebook, Twitter (#nampc), LinkedIn, and ARTSblog. These interconnected resources can be accessed 365 days per year at no cost to you.
In person, the annual NAMP Conference provides real time access to new marketing research, audience engagement strategies, and live networking opportunities. The Conference attracts more than 500 attendees each year, and its expert speakers are a mix of marketing professionals from technology, media, hospitality, and consumer engagement as well as leading arts professionals who are sharing lessons with their peers. The Conference comprises keynote speakers, educational workshops, peer-to-peer roundtables, and two full-day intensive preconferences.
Flowing between these two hubs are regional workshops that can be customized to suit the needs of your specific arts community and scheduled at any time throughout the year. They fulfill the need of in-person education in a location that may not be the host city of the NAMP Conference. Choose from a variety of workshop topics taught by world-class instructors, or customize a training program to meet your unique needs.
At its core, NAMP is a business-to-business service that enables its audience of discipline-based arts organizations to be better business-to-consumer companies. NAMP is uniquely positioned with a broad view of the marketplace where we can aggregate theory and data from multiple brand categories and provide access to this information across all arts disciplines and geographic areas. We understand the needs and constraints faced by arts organizations, and we provide practical information and solutions to help you focus your efforts and achieve your goals. Our vetted information enables arts organizations to provide customer-centric engagement utilizing new tools and systems of change.
