The website of the National Arts Marketing Project, provides information, tools, and practical ideas to design high-quality, cost-effective marketing programs and strengthen arts organizations. Our Advisory Committee provides expert guidance and constantly seeks new resources and information to keep the site relevant and useful.

National Arts Marketing Project

The National Arts Marketing Project produces an annual conference, hosts monthly webinars, organizes regional training programs, and provides on-site workshops on a range of arts marketing topics. The National Arts Marketing Project is a program of Americans for the Arts. Download a quick one-sheet of all our arts marketing and audience engagement resources.

Americans for the Arts

Americans for the Arts is the nation's leading nonprofit organization for advancing the arts in America. With more than 50 years of service, we are dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts.

With offices in Washington, DC and New York City, and more than 300,000 organizational and individual members and stakeholders across the country, we are focused on three primary goals:

  1. Lead and serve individuals and organizations to help build environments in which the arts and arts education thrive and contribute to more vibrant and creative communities. 
  2. Generate meaningful public and private sector policies and more leaders and resources for the arts and arts education.
  3. Build individual awareness and appreciation of the value of the arts and arts education.