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Monthly Article

Broadcast

Speaking with One Voice

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I’d like to begin my remarks today with some complaining—whining, actually—about the general economic climate; why it’s a total pain in the neck; why we haven’t succeeded in making sure that our field is one that is more valued and appreciated by consumers; why every time there is a downturn we feel the pain immediately, are dismissed as a frill, and so on and so on.

As a New Yorker, a Brooklynite—as well as a 28-year veteran of the field of arts administration and a life-long fundraiser—I am used to taking rejection in every form. I’d like to think I’m resilient—able to roll with the punches, live to fight another day and all that stuff. But the truth is, I am aggravated.

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Wynton Marsalis: 22nd Annual Nancy Hanks Lecture

Ask the Expert


Eulynn Shiu
Research and Evaluation Manager,
Americans for the Arts
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This month’s expert, Eulynn Shiu of Americans for the Arts, sat down to talk with us about improving survey design. Although web-based technology has made it easier than ever to administer questionnaires to your patrons, it doesn't automatically guarantee that you will successfully get people to respond. Like many things, effective online surveying is a blend of technological innovation and old-fashioned elbow grease - in this case, strategic communication with the people you want to take action. Ask Eulynn your survey related questions.