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Watching the Weather
New England welcomes back seasonal arts festivals as the summer approaches. Coastal communities enjoy an arts season that often mirror the tourist season, with more performances and larger audiences in summer. This year, presenters in New Hampshire are focusing on two factors - the weather and the economy – while appealing to audiences. Regional theaters are strategizing to balance their productions and their bank accounts.
More at SeaCoast Online
Get Primed for the 2008 National Arts Marketing Project Conference
Why not start your time in Houston with one of the preconferences?
The Pricing Institute is an intensive workshop on ticket pricing that will be moderated by Alan Brown, principal of WolfBrown. The workshop features Tim Baker of Baker Richards Consulting (UK) and Boston-based marketing consultant Steven Roth.
Topics to be covered include:
- The factors affecting your pricing strategy decisions
- Understanding value and how it's different from price
- The price differentiation tool box - price metrics and value fences
- Discounting and sales promotion including subscription and groups
- Revenue management
- The six point plan for how to set prices
Also, back again is The Sponsorship Boot Camp - an immersive day focused on successful sponsorship packaging, pricing, and pitching!
Don't miss the special preconference lunch plenary speaker, Patricia Martin, author of RenGen: Renaissance Generation.
Click here for more information!
Breaking News
Click & Curate
Brooklyn Museum is taking a new look at crowd control with an upcoming exhibition. “Click” is a collectively-curated show, where online participants can decide which photographic pieces will end up in the physical museum. Brad Stephenson discusses this effort that takes audience participation to a whole new level.
More at the Technology in the Arts blog
Social Networking, Social Giving
Nonprofits are using Facebook and MySpace for more than marketing. New applications let users donate online, and young patrons are noticing. Relationship building and prospect cultivation have found their way into social networks.
More at Chief Marketer
Pandemonium at the Zoo
Houston residents are under attack from text-message spammers. A “viral” campaign by troublemakers is targeting the Houston Zoo, sending phony messages with the zoo’s information attached. The zoo is working to protect its brand - through alerting the community and reassuring customers.
More at Texas Cable News
Flash Dance: Performance in Idaho
Six students from a Boise State University marketing class fell in love with dance while promoting the work of the Trey McIntyre Project. Using attention-grabbing methods, the students created an excitement about “Flash Dance,” a contemporary dance performance on their campus.
More at the Idaho Statesman
Classical Conflict: Sales from Gramophone
Gramophone, the classical music magazine, is adding music sales to its website. Starting in 2009, readers can buy music downloads and CDs on the Gramophone site. Will this online business model help the faltering classical album market?
More at the New York Times
Diversifying Audiences
Bilingual & Bicultural: Hispanics in the United States
Companies with experience marketing to the Hispanic audience discuss the best methods to reach this diverse group, and share their understanding of this complex market. Corporate marketers note that Hispanics have a strong online presence with an emphasis on social and familial networks.
More at iMedia Connection
Reaching Gays & Lesbians Online
A new Harris Interactive survey shows that 51 percent of LGBT respondents read blogs, as opposed to 36 percent of heterosexual respondents. Online tools may be best for advertisers who want to reach an LGBT audience. Gays and lesbians also reported positive feelings about ads on blogs.
More at the Globe and Mail
Blacks Remain a Force in Marketing
The latest Census projections show Blacks as the largest minority group in the United States, with the population topping 40 million. Hispanics have become the fastest growing minority group, with an increase in Black Hispanics fueling the impact of both communities.
More at Target Market News
More Than Pink: E-Marketing to Women
Is your organization e-marketing to women? Authors Michele Miller and Holly Buchanan talk about how to best reach a female audience, and why a pink website may not be a good idea. They share information on how women really shop online, and how to appeal to this savvy target market.
More at Chief Marketer
Love & Branding
So what will keep your audiences coming back? No matter what demographic, consumers can feel an emotional connection to your brand, your organization, and your products. Companies are shaping their brands so that consumers stay loyal and excited.
More at The Street
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